Before Launch It, Girl came to be, cofounders Lauren DeLoach and Chelsea Glaser were both running independent creative branding businesses, Lauren as web and graphic designer, Chelsea as a brand copywriter.
Over time, Lauren discovered her web design clients were not confident in what they wanted to say about their business. She reached out to find someone who could support her clients in finding their voice and communicating their value. Lauren and Chelsea connected in a Facebook group, and each found the yin to their yang. They fell into an easy stride with their partnership and streamlined their processes into one. They shared common ambitions, a girl-power attitude, and gushed about how nice it was to finally have a team to work with.
After several months of client collaborations, it was clear there was something bigger they were both working toward. They wanted to break down the barriers that hold women back from pursuing their entrepreneurial ideas, help them navigate the business launch process, attract their ideal clients, and make more money.
Launch It, Girl was born to inspire women everywhere to embrace their innovator attitude and make moves toward building their ideas into business plans.